Someone should own whether the revenue system actually works.
Most SMBs have tools but no owner — the CRM is administered, the marketing runs, sales sells, and nobody is accountable for whether the whole revenue engine holds together. That’s the RevOps gap: not a missing tool, a missing owner.
We fill it — a senior RevOps lead, backed by a vetted specialist bench. We design the revenue process, wire the handoffs between marketing, sales, and service, and answer for the numbers. We build it and we run it.